Whether you run a small business or a large ecommerce operation, having an online lead management process is critical to building sustainable growth.
For ecommerce brands, leads are the virtual version of shoppers browsing through a brick-and-mortar store. They need to come across your display window (an ad, email, or post on social media), walk into your store (enter your website), browse the aisles (check out the sales pages), and either do a self-checkout or buy through a salesperson.
It’s imperative to have a systematic way to attract customers to your website and capture their interest.
I’ve helped B2B e-commerce companies generate thousands of leads and convert them into customers.
In this article, I’ll explain the basics of online lead management, how to implement it, what strategies are needed to energize your lead generation efforts, and the tools you’ll need to get started.
Continue reading here.